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This
brochure was designed for Marketing Communications at Katun Corporation.
It was planned to be translated into 6 languages: English, Spanish,
French, German, Italian, and Portuguese, and mailed out internationally.
It was targeted especially for European markets, where there is
strong emphasis on recycling programs. Katun is marketing their
dealer-based customers to promote their clients to return the
existing cartridges eventually back to Katun to increase their
revenues from this new program. Instead of advertising the products
only as Katun's tradition, she used the visualization of clean
environment by using water and its serenity image to convey the
ultimate benefit of utilizing this program.
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