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This
brochure was designed for Marketing Communications at Katun Corporation.
It was planned to be translated into 6 languages: English, Spanish,
French, German, Italian, and Portuguese, and mailed out internationally.
It was targeted especially for European markets, where there is
strong emphasis on recycling programs. Katun is marketing their
dealer-based customers to promote their clients to return the existing
cartridges eventually back to Katun to increase their revenues from
this new program. Instead of advertising the products only as sss
tradition, she used the visualization of clean environment by using
water and its serenity image to convey the ultimate benefit of utilizing
this program.
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